Ruiz-Mora, I., Lugo-Ocando, J. and Castillo-Esparcia, A. (2016) Reluctant to talk, reluctant to listen: Public relations professionals and their involvement in CSR programmes in Spain. Public Relations Review, 42 (3). pp. 402-407. ISSN 1873-4537
Abstract
This article examines the type of contributions that public relations professionals make towards Corporate Social Responsibility (CSR) programmes, while discussing the issues and obstacles they face to enter into that professional area. To do so, the authors have looked at the top publicly owned companies in Spain, which are part of the so-called IBEX35®. The research included semi-structured interviews and interpretative analysis of official documents and reports. Our findings suggest that despite normative claims from CSR departments that downplay the importance of public relations in the design and implementation of CSR programmes, the empirical evidence suggests otherwise. In this context, our findings show important operational deficiencies and accountability deficits precisely because of the lack of public relations input in the design and implementation of these programmes.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2016 Published by Elsevier Inc. This is an author produced version of a paper subsequently published in Public Relations Review. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/) |
Keywords: | Corporate social responsibility; Public relations; Professionalism; Spain; Dialogue; Communication |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Journalism Studies (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 09 Mar 2017 09:40 |
Last Modified: | 22 Aug 2017 18:08 |
Published Version: | https://doi.org/10.1016/j.pubrev.2015.11.008 |
Status: | Published |
Publisher: | Elsevier |
Refereed: | Yes |
Identification Number: | 10.1016/j.pubrev.2015.11.008 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:88706 |
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