Poulis, K, Poulis, E and Plakoyiannaki, ME (2013) The role of context in case study selection: An international business perspective. International Business Review, 22 (1). 304 - 314. ISSN 0969-5931
Abstract
The extant methodological literature has challenged case selection in qualitative case study research for being arbitrary or relying too much on convenience logic. This paper aims to address parts of such criticism on the rigour of case selection through the presentation of a sampling framework that promotes contextualisation and thoroughness of sampling decisions in the study of international phenomena. This framework emerged from an inductive process following an actual case study project in international marketing and promotes the idea that context matters for sampling purposes, too. The proposed framework integrates methodological tools that complement the overarching principle of purposeful sampling and considers respective contextual challenges that the researchers encountered before and during fieldwork. It serves to highlight in an iterative fashion the role that context plays in the case selection process and the importance of contextualised sampling processes for qualitative case study research in international business.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | (c) 2012 Elsevier Ltd. All rights reserved. This is an author produced version of a paper published in International Business Review. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Case study; Context; Contextualisation; Direct observation; Qualitative research |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 12 Nov 2015 15:50 |
Last Modified: | 16 Jan 2018 09:46 |
Published Version: | http://dx.doi.org/10.1016/j.ibusrev.2012.04.003 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.ibusrev.2012.04.003 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:86578 |