Mount, MP and Garcia Martinez, M (2014) Social media: a tool for innovation. California Management Review, 56 (4). 124 - 143 (20). ISSN 0008-1256
Abstract
Despite the exponential rise of social media use in external stakeholder engagement, academic research and managerial practice have paid little attention to how it can be used for open innovation across the entire innovation funnel, spanning ideation, R&D, and commercialization. As a result, there is little under- standing of how companies can organize for and implement social media for open innovation. Utilizing a multiple case study design, this article examines its application across the entire innovation process. It proposes a range of organizational and technological adaptations that managers can implement to ensure they realize the innovative benefits of social media application.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2014 by The Regents of the University of California. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. |
Keywords: | Social Media; Open Innovation; Ideation; R&D; Commercialization |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 09 Oct 2015 13:24 |
Last Modified: | 09 Oct 2015 13:24 |
Published Version: | http://dx.doi.org/10.1525/cmr.2014.56.4.124 |
Status: | Published |
Publisher: | University of California Press |
Identification Number: | 10.1525/cmr.2014.56.4.124 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:86194 |