Leonidou, CN orcid.org/0000-0003-1831-9733 and Leonidou, LC (2011) Research into environmental marketing/management: a bibliographic analysis. European Journal of Marketing, 45 (1-2). pp. 68-103. ISSN 0309-0566
Abstract
Purpose
This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and management, with the ultimate aim of unveiling trends in this field. Specifically, it aims to focus on: the characteristics of authors and manuscripts written on the subject; the methodological aspects of empirical studies, in terms of design, scope and methodology; and the thematic areas tackled, as well as the specific issues raised within each area.
Design/methodology/approach
Relevant articles were identified using both electronic and manual bibliographic search methods. Altogether, 530 articles were identified in 119 academic journals published during the period 1969‐2008. Each article was content‐analyzed along six major dimensions, namely authorship profile, manuscript characteristics, research design, scope of research, research methodology, and topical area.
Findings
Overall, it was revealed that this body of research has undergone a serious transformation, moving from an early stage of identification and exploration to a more advanced phase characterized by greater maturity and rigour. This is demonstrated by: the tendency for more multi‐authored, cross‐cultural, and inter‐disciplinary collaborative efforts; the increasing length in manuscript size and number of references over time; the growing sophistication of research designs, gradually placing emphasis on formalized and causal structures; the expanded scope of research, covering a wide range of countries, industries, and products, as well as firms of different status, size, and geographic focus; the tendency to use probability sampling designs, obtain high response rates, secure large sample sizes, and apply advanced statistical analysis; and the great diversity and in‐depth coverage of the topics examined.
Research limitations/implications
Although a meta‐analytical or bibliometric assessment could yield more quantitative insights, the fragmented nature of this type of research made the adoption of a bibliographic analysis a more appropriate approach. Various conceptual, methodological, and empirical implications are extracted from the study findings, while certain streams of research requiring further attention in the future were identified.
Originality/value
Although research on environmental marketing/management has experienced an exponential growth in the last decades, as a result of intensifying government, public, and company concern, it has been criticised for being too fragmented, widely diverse, and non‐programmatic to yield an all‐round picture of trends in the subject. This study provides one of the few attempts to identify, consolidate, and evaluate extant knowledge on the subject in a systematic and integrative manner. In doing so, it would provide a reference point that could stimulate and guide future research on the subject, helping in this way the discipline's theoretical advancement and practical development.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2011, Emerald Group Publishing Limited. This is an author produced version of an article published in European Journal of Marketing. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Environmental management; Statistical analysis; Research |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 01 Nov 2019 10:08 |
Last Modified: | 01 Nov 2019 10:08 |
Status: | Published |
Publisher: | Emerald |
Identification Number: | 10.1108/03090561111095603 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:85920 |