Bruine de Bruin, W, Mayer, LA and Morgan, MG (2015) Developing communications about CCS: three lessons learned. Journal of Risk Research, 18 (6). 669 - 705. ISSN 1366-9877
Abstract
To curb the risks of climate change, the Intergovernmental Panel on Climate Change posits that global CO2 emissions from the energy supply sector must be reduced to 90% below 2010 levels between 2040 and 2070. Electricity generation is the largest contributor to emissions from the energy supply sector. Carbon capture and storage (CCS) holds the promise of helping to reduce CO2 emissions from coal-fired power plants, as part of a low-carbon portfolio that could also include energy efficiency, natural gas, renewables and nuclear power. To inform people’s decisions about whether or not to support the implementation of CCS, our team created brochures about 10 low-carbon technologies as well as a computer tool that helped users to develop technically realistic low-carbon portfolios. Here, we highlight three main lessons we learned in developing these communications about CCS: (1) when learning about CCS people also want to know about other alternatives; (2) using simple wording improves understanding, even about complex technologies; and (3) the time to communicate about CCS is now.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2015, Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Risk Research on 2 April 2015, available online: http://wwww.tandfonline.com/10.1080/13669877.2014.983951 |
Keywords: | low-carbon electricity generation technologies; public perceptions; risk communication |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 22 Jun 2015 13:55 |
Last Modified: | 30 Oct 2016 02:31 |
Published Version: | http://dx.doi.org/10.1080/13669877.2014.983951 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/13669877.2014.983951 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:85169 |