Webber, S. (2003) Effective marketing: a personal view. In: Brewer, S., (ed.) Marketing Strategy and Research: their Role in Library Service Development. Loughborough: CPI , pp. 37-47.
Metadata
| Item Type: | Book Section |
|---|---|
| Authors/Creators: |
|
| Editors: |
|
| Dates: |
|
| Institution: | The University of Sheffield |
| Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield) |
| Depositing User: | Information Studies |
| Date Deposited: | 24 Mar 2009 15:46 |
| Last Modified: | 19 May 2009 16:23 |
| Status: | Published |
| Publisher: | Loughborough: CPI |
| Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:8462 |
Download not available
A full text copy of this item is not currently available from White Rose Research Online
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)