Skarmeas, D, Leonidou, CN and Saridakis, C (2014) Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis. Journal of Business Research, 67 (9). 1796 - 1805. ISSN 0148-2963
Abstract
This study shows the value of a set-theoretic comparative technique-namely, fuzzy-set qualitative comparative analysis-as a means to supplement other traditional techniques, such as regression analysis and structural equation modeling. The study illustrates the technique by using the empirical dataset in Skarmeas and Leonidou's (2013) study on consumer skepticism about corporate social responsibility (CSR). The investigation provides more nuanced coverage of the role of CSR skepticism than the conventional "net effect" symmetrical explanation and illustrates that CSR skepticism and its impact are contingent on combinations of complex antecedent conditions and several alternative paths. Specifically, the study expands on Skarmeas and Leonidou's findings by showing that the degree of CSR skepticism depends on the combination of "ingredients" in the CSR-induced consumer attribution causal "recipes." The study also shows that the deleterious influence of CSR skepticism on consumer-related outcomes, such as retailer equity, resilience to negative information about the retailer, and word of mouth, is conditional and depends on the combination of antecedent conditions that occur in the causal statements.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | (c) 2014, Elsevier. NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 67 (9), 2014, 10.1016/j.jbusres.2013.12.010 |
Keywords: | CSR skepticism; attributions; fuzzy-set qualitative comparative analysis; multiple regression analysis; structural equation modeling |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 25 Mar 2015 17:36 |
Last Modified: | 20 Apr 2015 16:22 |
Published Version: | http://dx.doi.org/10.1016/j.jbusres.2013.12.010 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jbusres.2013.12.010 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:83698 |