Crines, AS (2013) Why did Boris Johnson win the 2012 mayoral election? Public policy and administration research, 3 (9). 1 - 7. ISSN 2224-5731
Abstract
This article investigates the rhetorical and oratorical abilities of Boris Johnson and Ken Livingstone towards explaining the 2012 London Mayoral election result. This discussion highlights the importance of personality in the election campaign, in particular relation to the impact of the overarching taxation issue. By drawing upon a selection of rhetorical and oratorical devices, this article argues that Johnson won because of a range of issues that included his strong communicative abilities, the inverse failure of Livingstone to engage rhetorically with the electorate, and the corrosive perception of impropriety on the taxation issue. Combined with the overfamiliarity of the London electorate with the Labour candidate, this benefitted Johnson electorally.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is an open-access article distributed under the terms of the Creative Commons Attribution Non-commercial License, which permits use, distribution, and reproduction in any medium, provided the original work is properly cited, the use is non commercial and is otherwise in compliance with the license. See: http://creativecommons.org/licenses/by-nc/3.0/ and http://creativecommons.org/licenses/by-nc/3.0/legalcode. Reproduced in accordance with the publisher's self-archiving policy. |
Keywords: | Boris Johnson; Rhetoric; Mayoral election; London |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Education, Social Sciences and Law (Leeds) > School of Politics & International Studies (POLIS) (Leeds) |
Depositing User: | Dr Andrew S Crines |
Date Deposited: | 27 Feb 2014 11:00 |
Last Modified: | 16 Jan 2018 12:53 |
Status: | Published |
Publisher: | IISTE |
Refereed: | Yes |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:77818 |