Richetin, J, Perugini, M, Prestwich, AJ et al. (1 more author) (2007) The IAT as a predictor of spontaneous food choice: The case of fruits versus snacks. International Journal of Psychology, 42 (3). 166 - 173. ISSN 0020-7594
Abstract
One of the issues concerning the application of implicit measures like the IAT is whether they can be successfully applied to consumer choices. Four studies (N=399) tested the predictive and incremental validity of an IAT of attitudes towards fruits versus snacks on the choice of a fruit or a snack at the end of the experimental session. Specifically, additive and interactive patterns to predict behavioral preference towards snacks or fruits were tested. The results showed that the IAT has both predictive and incremental validity and supported the additive pattern (i.e., both implicit and explicit measures independently predicted the behavioral preference for fruits versus snacks).
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is an Author's Original Manuscript of an article whose final and definitive form has been published in the International Journal of Psychology, 2007, © Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/00207590601067078. |
Keywords: | snack choice; food choice; predictive validity; incremental validity; IAT; implicit attitude |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Medicine and Health (Leeds) > School of Psychology (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 12 Dec 2013 12:25 |
Last Modified: | 23 Jul 2015 14:26 |
Published Version: | http://dx.doi.org/10.1080/00207590601067078 |
Status: | Published |
Publisher: | Taylor & Francis |
Refereed: | Yes |
Identification Number: | 10.1080/00207590601067078 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:76347 |