McMillan, Brian, Conner, Mark, Woolridge, Mike et al. (5 more authors) (2008) Predicting breastfeeding in women living in areas of economic hardship:explanatory role of the theory of planned behaviour. Psychology and Health. pp. 767-788. ISSN 1476-8321
Abstract
This study employed the theory of planned behaviour (TPB) and additional variables (descriptive norm, moral norm, self-identity) to investigate the factors underlying breastfeeding intention and subsequent breastfeeding at four time points (during hospital stay, at hospital discharge, 10 days postpartum and 6 weeks postpartum) in a sample of women selected from defined areas of economic hardship (N = 248). A model containing the TPB, additional variables and demographic factors provided a good prediction of both intention (R-2 = 0.72; attitude, perceived behavioural control, moral norm and self-identity significant predictors) and behaviour - breastfeeding at birth (88.6% correctly classified; household deprivation, intention, attitude significant), at discharge from hospital (87.3% correctly classified; intention, attitude significant), 10 days after discharge (83.1% correctly classified; education, intention, attitude, descriptive norm significant) and 6 weeks after discharge (78.0% correctly classified; age, household deprivation, ethnicity, moral norm significant). Implications for interventions are discussed, such as the potential usefulness of targeting descriptive norms, moral norms and perceived behavioural control (PBC) when attempting to increase breastfeeding uptake.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2008 Taylor & Francis Ltd. This is an author produced version of a paper published in Psychology & Health. Uploaded in accordance with the publisher's self archiving policy. |
Keywords: | theory of planned behaviour,breastfeeding,economic deprivation,beliefs,LOW-INCOME WOMEN,REASONED ACTION,PERCEIVED CONTROL,DECISION-MAKING,PREGNANT-WOMEN,SELF-IDENTITY,INTENTION,ATTITUDES,MOTHERS,NORMS |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Sciences (York) > Health Sciences (York) The University of York > Faculty of Sciences (York) > Biology (York) |
Depositing User: | Repository Administrator York |
Date Deposited: | 18 Nov 2008 11:52 |
Last Modified: | 27 Feb 2025 00:02 |
Published Version: | https://doi.org/10.1080/08870440701615260 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1080/08870440701615260 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:4919 |
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