Tzanelli, R (2012) Domesticating Sweet Sadness: Thessaloniki's Glykà as a Travel Narrative. Cultural Studies-Critical Methodologies, 12 (2). ISSN 1532-7086
Abstract
The paper examines Anatolítika glykà (Asia Minor sweets) and the craft of zacharoplastikí (sweet-making) in Thessaloniki, Greece’s main northern city. The continuum between sweet-makers and produce explicates the development of zacharoplastikí - originally a colonial occupation, later a feminine craft of the domestic hearth - to a modern profession. Thessalonikiote sweet-making and glykà develop as a travel narrative by obscuring their Eastern associations. Zacharoplastikí’s professionalization was assisted by the employment of spectacular representational techniques. This is today communicated on the websites of its five biggest zacharoplasteío (patisserie) chains through a covert alignment of professional self-presentation with those Greek traditions that have acquired a public face that can be rendered globally mobile. The author, a native Thessalonikiote, fuses digital hermeneutics with phaneroscopy to explore this phenomenon from within.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Editors: |
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Copyright, Publisher and Additional Information: | The article was published first online and will also appear in print in the coming months. |
Keywords: | artisanship, civilizing process, hermeneutics, internet, migration, travel, orientalism |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Education, Social Sciences and Law (Leeds) > School of Sociology and Social Policy (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 16 Feb 2012 11:47 |
Last Modified: | 05 Nov 2017 12:58 |
Published Version: | http://dx.doi.org/10.1177/1532708611435216 |
Status: | Published |
Publisher: | Sage Publications, Inc |
Identification Number: | 10.1177/1532708611435216 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:43709 |