Visualising eye tracking and associated purchase data to evaluate real-life shopper behaviour in a UK Online Supermarket: Proof-of-concept development of the “What the Eyes Reveal” Dashboard

Venkatachalapathi, G., Moore, S. orcid.org/0000-0002-0249-8645, Benn, Y. et al. (2 more authors) (2026) Visualising eye tracking and associated purchase data to evaluate real-life shopper behaviour in a UK Online Supermarket: Proof-of-concept development of the “What the Eyes Reveal” Dashboard. In: International Journal of Population Data Science. Digital Footprints Conference 2026, 19-21 May 2026, York, UK. Vol. 11 (4). Swansea University. ISSN: 2399-4908. EISSN: 2399-4908.

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Item Type: Proceedings Paper
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© The Authors. This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited
Keywords: digital retail food environments, eye tracking, online super-markets, consumer behaviour, purchases, food choice
Dates:
  • Accepted: 5 May 2026
  • Published (online): 3 August 2026
  • Published: 3 August 2026
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > School of Food Science and Nutrition (Leeds) > FSN Chemistry and Biochemistry (Leeds)
Date Deposited: 23 Sep 2026 15:04
Last Modified: 23 Sep 2026 15:04
Published Version: https://doi.org/10.23889/ijpds.v11i4.3790
Status: Published
Publisher: Swansea University
Identification Number: 10.23889/ijpds.v11i4.3790
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