The Perfect Storm: The Marketplace Conduction Model of Consumer Vulnerability (MCM-CV)

Crosby, Elizabeth, Adkins, Natalie, VanSant, Daniel et al. (7 more authors) (2026) The Perfect Storm: The Marketplace Conduction Model of Consumer Vulnerability (MCM-CV). Journal of Public Policy and Marketing. ISSN: 1547-7207

Metadata

Item Type: Article
Authors/Creators:
  • Crosby, Elizabeth
  • Adkins, Natalie
  • VanSant, Daniel
  • Manno, Christine
  • Malter, Maayan
  • KAPETANAKI, ARIADNE ORCID logo https://orcid.org/0000-0001-9896-6978
  • Gratz, Elizabeth
  • Elkanova, Elena
  • Deutsch, Ashley
  • Buschgens, Mark
Copyright, Publisher and Additional Information:

This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy.
Dates:
  • Accepted: 11 June 2026
  • Published (online): 16 June 2026
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Date Deposited: 19 Jun 2026 09:00
Last Modified: 28 Sep 2026 14:20
Published Version: https://doi.org/10.1177/07439156261463515
Status: Published online
Refereed: Yes
Identification Number: 10.1177/07439156261463515
Open Archives Initiative ID (OAI ID):

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