Read between the lines: The Role of Multimodality in Communicating Strategy on Social Media

Metadata

Item Type:	Conference abstract
Authors/Creators:	Qin, T. Morton, J. https://orcid.org/0000-0002-4458-6256 Pandza, K.
Commentary on:	Qin, T., Morton, J. orcid.org/0000-0002-4458-6256 and Pandza, K. Read Between the Lines: The Role of Multimodality in Communicating Strategy on Social Media. In: Academy of Management Annual Meeting 2026, 31 Jul - 04 Aug 2026, Philadelphia, PA, USA. (Unpublished)
Dates:	Accepted: 27 March 2026 Published (online): 17 July 2026 Published: 17 July 2026
Institution:	The University of Leeds
Academic Units:	The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds)
Date Deposited:	14 Apr 2026 08:57
Last Modified:	17 Sep 2026 15:52
Status:	Published
Publisher:	Academy of Management
Identification Number:	10.5465/AMPROC.2026.18492abstract
Open Archives Initiative ID (OAI ID):	oai:eprints.whiterose.ac.uk:239834

Qin, T., Morton, J. and Pandza, K. Read Between the Lines: The Role of Multimodality in Communicating Strategy on Social Media. (deposited 17 Sep 2026 15:50)
- Qin, T., Morton, J. and Pandza, K. Read between the lines: The Role of Multimodality in Communicating Strategy on Social Media. (deposited 14 Apr 2026 08:57) [Currently Displayed]

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