Read between the lines: The Role of Multimodality in Communicating Strategy on Social Media

Qin, T., Morton, J. orcid.org/0000-0002-4458-6256 and Pandza, K. (Accepted: 2026) Read between the lines: The Role of Multimodality in Communicating Strategy on Social Media. In: Academy of Management Proceedings. Academy of Management Annual Meeting 2026, 31 Jul - 04 Aug 2026, Philadelphia, PA, USA. . Academy of Management. ISSN: 0065-0668. EISSN: 2151-6561. (In Press)

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Item Type: Proceedings Paper
Authors/Creators:
Dates:
  • Accepted: 27 March 2026
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds)
Date Deposited: 14 Apr 2026 08:57
Last Modified: 14 Apr 2026 08:57
Status: In Press
Publisher: Academy of Management
Open Archives Initiative ID (OAI ID):

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