From influence to infamy: Responses to company-influencer transgressions

Nanni, A., Ulqinaku, A. and Giannetti, V. orcid.org/0000-0001-5703-789X (Accepted: 2026) From influence to infamy: Responses to company-influencer transgressions. Journal of the Academy of Marketing Science. ISSN: 0092-0703 (In Press)

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Item Type: Article
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This is an author produced version of an article accepted for publication in Journal of the Academy of Marketing Science, made available via the University of Leeds Research Outputs Policy under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
Dates:
  • Accepted: 15 March 2026
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Date Deposited: 26 Mar 2026 11:00
Last Modified: 26 Mar 2026 11:00
Status: In Press
Publisher: Springer Nature
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