High-Performance Social Media Ads in the AI Era: Balancing Transparency and Effectiveness

Zheng, L. orcid.org/0000-0003-0284-6862 (Accepted: 2026) High-Performance Social Media Ads in the AI Era: Balancing Transparency and Effectiveness. In: To be confirmed. 2026 AMA Global Conference, 27-29 May 2026, Nice, France. To be confirmed. (In Press)

Metadata

Item Type: Proceedings Paper
Authors/Creators:
Dates:
  • Accepted: 22 January 2026
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Date Deposited: 23 Jan 2026 15:10
Last Modified: 23 Jan 2026 15:10
Status: In Press
Publisher: To be confirmed
Open Archives Initiative ID (OAI ID):

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