Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products

Zhao, Y., Giannetti, V. orcid.org/0000-0001-5703-789X, Mavroudi, E. orcid.org/0000-0003-2870-1661 et al. (1 more author) (Accepted: 2025) Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products. Psychology and Marketing. ISSN: 0742-6046 (In Press)

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Item Type: Article
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This is an author produced version of an article accepted for publication in Psychology and Marketing, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
Dates:
  • Accepted: 3 November 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Date Deposited: 05 Nov 2025 11:51
Last Modified: 05 Nov 2025 11:51
Status: In Press
Publisher: Wiley
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 3: Good Health and Well-Being
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