Relationship Norms, Rewards and Consumer-Brand Bonds: When Cultural Context and Attachment Anxiety Matter
Iveson, A., Davvetas, V., Hultman, M. et al. (1 more author)
(Accepted: 2025)
Relationship Norms, Rewards and Consumer-Brand Bonds: When Cultural Context and Attachment Anxiety Matter.
International Marketing Review.
ISSN: 0265-1335
(In Press)
Metadata
Item Type:
Article
Authors/Creators:
Iveson, A.
Davvetas, V.
Hultman, M.
Boso, N.
Copyright, Publisher and Additional Information:
This is an author produced version of an article accepted for publication in International Marketing Review, made available under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
CORE (COnnecting REpositories)
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