The Co-Production Trap: Sino-Foreign Co-Productions Weaken Foreign Movies’ Appeal in China

• Chen, J. https://orcid.org/0000-0003-1162-1438
• Giannetti, V.
• Zhao, Y.

This is an author produced version of an article accepted for publication in International Marketing Review, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

• Accepted: 9 September 2025