The Journal of International Marketing on Consumer Vulnerability, Social Class and Resilience

Davvetas, V. orcid.org/0000-0002-8905-7390 (2025) The Journal of International Marketing on Consumer Vulnerability, Social Class and Resilience. Journal of International Marketing. ISSN: 1069-031X

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Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

This is an author produced version of an article published in Journal of International Marketing made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: consumer vulnerability; social class; resilience; well-being
Dates:
  • Accepted: 27 August 2025
  • Published (online): 31 August 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 24 Sep 2025 10:39
Last Modified: 24 Sep 2025 10:39
Status: Published online
Publisher: Sage
Identification Number: 10.1177/1069031x251377665
Open Archives Initiative ID (OAI ID):

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