Shopper Questionnaire Surveys at Convenience Foodstores in West Yorkshire

This report sets out the preliminary findings of a series of questionnaire shopper surveys at five convenience foodstores in West Yorkshire. The surveys, which form the second phase of a current research study, followed an earlier series of surveys, the results of which were given in a report produced earlier this year 1 . The questionnaire surveys were carried out in May-June 1983 and the information obtained comprised that on the shopper and shopper's household together with trip, travel mode and attitudinal data.