Amir-ud-Din, R., Khan, M., Murad, Z. et al. (1 more author) (2025) Clear Waters, Bright Futures: Do Low-Cost Information Interventions Increase Health Preventive Behaviors. Health Economics. ISSN 1057-9230
Abstract
Contaminated drinking water poses a significant, long-term health challenge in developing countries. With the aim of shedding light on the most effective presentation of this information in awareness campaigns, we run a randomized control trial involving 1388 households in Punjab, Pakistan. We provide information about fecal matter (E.Coli) presence in drinking water and on ways to treat water to make it potable. This intervention increases the likelihood of adopting in-home water purification for those households who were provided with information about water contamination results. Those informed of both water contamination and potential water treatment methods exhibit an even higher likelihood of behavior change. This study is evidence of the potential efficacy of low-cost information-based interventions, offering valuable insights for health policy in resource-constrained settings.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2025 The Author(s). Health Economics published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. |
Keywords: | behavioral change; health; information provision; RCT; water contamination |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Economics Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 29 May 2025 15:48 |
Last Modified: | 29 May 2025 15:48 |
Status: | Published online |
Publisher: | Wiley |
Identification Number: | 10.1002/hec.4977 |
Sustainable Development Goals: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:226716 |