When Sales Promotions Make Consumers Experiencing Financial Restrictions Purchase More or Less: The Role of Decisional Conflict

Ulqinaku, A. orcid.org/0000-0003-3456-6451 and Sarial-Abi, G. (2025) When Sales Promotions Make Consumers Experiencing Financial Restrictions Purchase More or Less: The Role of Decisional Conflict. Italian Journal of Marketing. ISSN 2662-3323

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Item Type: Article
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© The Author(s) 2025. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

Keywords: Financial restrictions; Sales promotions; Pricing strategies; Decisional conflict
Dates:
  • Accepted: 25 April 2025
  • Published (online): 15 May 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 28 May 2025 10:04
Last Modified: 28 May 2025 10:04
Status: Published online
Publisher: Springer
Identification Number: 10.1007/s43039-025-00112-2
Open Archives Initiative ID (OAI ID):

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