Dommett, K. orcid.org/0000-0003-0624-6610 (2025) The ‘datafication’ of campaigning in British party politics. British Politics. ISSN 1746-918X
Abstract
The practice of political campaigning has evolved over time. Whilst once associated with public rallies and stirring political oratory, more recent campaigns are known for digital communication and targeted messaging. This article revisits the idea of campaign change by examining the idea of the datafication of campaigning. Exploring the dynamics of British party politics it asks why parties are using data, what specific types of data they are gathering and how these data are deployed in practice. Considering these questions, this article interrogates the organisational and democratic implications of campaign datafication. It argues that data have the capacity to change relations between citizens and political actors, creating new inequalities that affect the dynamics of British politics and have consequences for our understanding of electoral competition and democratic practice.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © The Author(s) 2025. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. |
Keywords: | Data; Elections; Electoral competition; Political parties; Campaigning; Democracy |
Dates: |
|
Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Politics and International Relations (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 09 May 2025 09:12 |
Last Modified: | 09 May 2025 09:12 |
Status: | Published online |
Publisher: | Springer Science and Business Media LLC |
Refereed: | Yes |
Identification Number: | 10.1057/s41293-025-00285-6 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:226412 |