Artistic Components of London Tube, as Station Distinction and Improving Navigation

In the setting of the London Underground, this study addresses how relationships develop between artistic elements and navigation, recognizing that modern transportation studies increasingly emphasize social and psychological aspects in enhancing the travel experience. Site visits and a London Underground Tour were conducted as part of the direct assessment of artistic elements’ role in station distinction and navigation. Additionally, Instagram data analysis and interviews were carried out to gather public perceptions, as well as the potential transferability of these features to Indonesia's mass transit system. The findings indicate that artistic components in the London Underground serve multiple functions in public transport systems, ranging from enhancing navigation to expressing historical and cultural identity. Furthermore, the possibility of applying similar strategies to the decorative details in Indonesia could address current issues in mass transit systems, such as MRT Jakarta, where visual monotony and a dull environment may hinder effective navigation. Besides, this study also supports SDG 9, promoting innovative design practices that enhance the functionality and user experience of public infrastructure. By improving travel guidance and station identification through aesthetic design, the London Underground becomes a more efficient and user-friendly transportation system.