Advancing Antecedents of Brand Personality: A Meta-Analytical Review and Moderator Analysis

Wang, W., Heinberg, M. orcid.org/0000-0003-2850-1862 and Eisend, M. (Accepted: 2025) Advancing Antecedents of Brand Personality: A Meta-Analytical Review and Moderator Analysis. Psychology and Marketing. ISSN 0742-6046 (In Press)

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Item Type: Article
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This is an author produced version of an article accepted for publication in Psychology and Marketing made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
Dates:
  • Accepted: 28 March 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 28 Mar 2025 14:57
Last Modified: 28 Mar 2025 14:57
Status: In Press
Publisher: Wiley
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