Gerrath, M. orcid.org/0000-0001-7422-2181, Bhoumik, K., Biraglia, A. et al. (2 more authors) (Accepted: 2025) How the Timing of Brands' LGBT+ Activism Affects Consumer Responses: Better Early Than Late? Journal of Advertising Research. ISSN 0021-8499 (In Press)
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Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is an author produced version of an article accepted for publication in Journal of Advertising Research, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 26 Mar 2025 11:50 |
Last Modified: | 26 Mar 2025 11:50 |
Status: | In Press |
Publisher: | The Advertising Research Foundation |
Sustainable Development Goals: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:224822 |
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