How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late?

Gerrath, M. orcid.org/0000-0001-7422-2181, Bhoumik, K., Biraglia, A. et al. (2 more authors) (Accepted: 2025) How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late? Journal of Advertising Research. ISSN 0021-8499 (In Press)

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Item Type: Article
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This is an author produced version of an article accepted for publication in Journal of Advertising Research, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
Dates:
  • Accepted: 19 March 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 26 Mar 2025 11:50
Last Modified: 23 Apr 2025 10:07
Status: In Press
Publisher: The Advertising Research Foundation
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 3: Good Health and Well-Being
  • Sustainable Development Goals: Goal 5: Gender Equality
  • Sustainable Development Goals: Goal 10: Reduced Inequalities
  • Sustainable Development Goals: Goal 12: Responsible Consumption and Production
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