Combining Global Expertise with Local Knowledge in Colonial India:Selling Ideals of Beauty and Health in Commodity Advertising (c. 1900–1949)

Hussain, Mobeen orcid.org/0000-0001-8630-9540 (2021) Combining Global Expertise with Local Knowledge in Colonial India:Selling Ideals of Beauty and Health in Commodity Advertising (c. 1900–1949). South Asia: Journal of South Asia Studies. pp. 926-947. ISSN 0085-6401

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Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

© 2021 The Author(s)

Keywords: Advertising,beauty,colonial India,commodities,consumption,hygiene,skin lightening,whiteness
Dates:
  • Published: 5 September 2021
Institution: The University of York
Academic Units: The University of York > Faculty of Arts and Humanities (York) > History (York)
Depositing User: Pure (York)
Date Deposited: 21 Mar 2025 10:40
Last Modified: 27 Mar 2025 05:27
Published Version: https://doi.org/10.1080/00856401.2021.1968599
Status: Published
Refereed: Yes
Identification Number: 10.1080/00856401.2021.1968599
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Description: Combining Global Expertise with Local Knowledge in Colonial India Selling Ideals of Beauty and Health in Commodity Advertising c. 1900 1949

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