Diversity at the forefront: Front-line employee diversity effects on luxury fashion brand equity

Bowen, K.T. and Papadopoulou, C. orcid.org/0000-0001-6131-3164 (2025) Diversity at the forefront: Front-line employee diversity effects on luxury fashion brand equity. European Journal of Marketing, 59 (4). pp. 1094-1123. ISSN 0309-0566

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Item Type: Article
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This is an author produced version of an article published in the European Journal of Marketing, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: Luxury, Diversity, Brand Equity, Frontline Employees, Fashion Ethics
Dates:
  • Published: 25 March 2025
  • Published (online): 5 March 2025
  • Accepted: 14 February 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 27 Feb 2025 14:26
Last Modified: 25 Mar 2025 15:20
Published Version: https://www.emerald.com/insight/content/doi/10.110...
Status: Published
Publisher: Emerald
Identification Number: 10.1108/EJM-02-2023-0093
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 10: Reduced Inequalities
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