Liang, Yin, Li, Jiaming, Aroles, Jeremy et al. (1 more author) (2025) Content creation within the algorithmic environment:A systematic review. Work, Employment and Society. ISSN 1469-8722
Abstract
While research on platform work has grown exponentially in recent years, the power dynamics between creators and algorithms on digital platforms, as well as their role in shaping online visibility, are yet to be fully understood. Against this backdrop, we ask: How does algorithmic power maintain its dominance and shape the nature of work for content creators? Through a systematic review of the literature on the relationship between algorithms and content creators, this article identified four core themes, namely (i) market rationality underpinning visibility, (ii) potential power dislocation caused by folk theories, (iii) neo-normative control of creators through algorithms and (iv) subversion of beatific fantasies. Drawing from Tirapani and Willmott’s (2023) framework to theorise the power relations framing interactions between algorithms and creators, we argue that the fantasies fabricated by neoliberalism justify, endorse and ultimately support the dominance and dynamic power of algorithms over creators in content creative platforms.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2025 |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 13 Feb 2025 05:33 |
Last Modified: | 11 Jun 2025 13:30 |
Published Version: | https://doi.org/10.1177/09500170251325784 |
Status: | Published online |
Refereed: | Yes |
Identification Number: | 10.1177/09500170251325784 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:223267 |
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