The Potential of Moringa oleifera as a Sustainable Broiler Feed Additive: Investigating Awareness, Perceptions and Use by Broiler Farmers and Moringa Farmers in South Africa

Moringa oleifera’s high nutritional value and bioactive properties have attracted significant scientific research interest as an additive in broiler feed for sustainable broiler production. The tree’s multifunctional characteristics make it a potent alternative growth promoter for broilers and a valuable resource to address Sustainable Development Goals related to poverty alleviation, food security, good health, and responsible consumption. Moreover, it provides a less expensive and environmentally friendly alternative for broiler farmers. However, less is known about the awareness, perceptions, and prevailing practices of broiler farmers and M. oleifera farmers regarding the plant’s use as an additive. This study determined the awareness, perceptions, and practices of M. oleifera use among broiler and M. oleifera farmers in South Africa. Quantitative data collected from 165 purposively sampled small-scale broiler farmers, along with qualitative insights from 11 key informants, indicated that 66.7% of respondents, primarily females, knew about M. oleifera but lacked awareness of its benefits for broilers (82.4%). Awareness varied significantly (p < 0.05) by gender. Only 10.9% of those aware used M. oleifera, predominantly small-scale female farmers. Leaves and stems were common parts used, added to feed, or infused in water. Perceived benefits included improved growth rates and reduced mortalities. Large-scale broiler farmers expressed interest if provided with more information on the nutritional benefits and the availability of bulk M. oleifera to sustain their large operations. The study underscores the need for targeted awareness campaigns, especially among female farmers, and providing guidelines for M. oleifera use. Formulating broiler diets that include M. oleifera as an ingredient will require a consistent supply, which is currently lacking. Therefore, there is a need to address the production capacity to meet the requirements of larger broiler operations.