Marketing Strategy Implementation: Why is it So Hard?

Morgan, N.A., Menon, A., Jaworski, B.J. et al. (1 more author) (2025) Marketing Strategy Implementation: Why is it So Hard? Journal of Business Research, 190. 115231. ISSN 0148-2963

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Item Type: Article
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This is an author produced version of an article published in Journal of Business Research, made available under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: Marketing strategy formulation, Marketing strategy implementation, Marketing execution, Marketing strategy decisions, Strategy implementation process, Strategy implementation failure
Dates:
  • Published: March 2025
  • Published (online): 4 February 2025
  • Accepted: 28 January 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 31 Jan 2025 13:30
Last Modified: 18 Feb 2025 10:55
Status: Published
Publisher: Elsevier
Identification Number: 10.1016/j.jbusres.2025.115231
Open Archives Initiative ID (OAI ID):

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