McGrane, E., Pryce, R. orcid.org/0000-0002-4853-0719, Field, M. orcid.org/0000-0002-7790-5559 et al. (1 more author) (2024) The association between the ‘whistle-to-whistle’ ban and the presence of gambling advertising on UK television. Addiction Research & Theory. ISSN 1606-6359
Abstract
Background: A previous study explored how restrictions on gambling advertising, known as the ‘whistle-to-whistle’ (W2W) ban, were associated with changes in television advertising around live football broadcasts in the United Kingdom. This study explores changes around other live sports broadcasts, and other programming, in the years before and after the W2W ban.
Methods: TV scheduling (Concise Media) and gambling advertising data (Nielsen Media) between 1 September and 1 December in the pre (2018) and post-W2W ban (2019) periods were used. Linear regression models assessed changes in the frequency of advertising during sports (football, horse racing, other), and other television programming (documentaries, drama, entertainment, film, leisure, music, news, other).
Results: Results corroborate previous findings; the W2W ban was associated with a decrease in gambling advertising around live football (2.9 advertisements per-program; p <.001) and other live sports (0.8 advertisements per-program; p <.001), except horse racing where advertising increased (2.5 advertisements per-program; p <.001). There were small changes in advertising around other types of programming during the same years.
Conclusions: Voluntary partial gambling advertising restrictions were associated with a reduction in television advertising across all live sports, except horse racing where advertising increased. There were small changes across the rest of the UK TV network. Understanding the magnitude of reductions on gambling behavior is complex since advertisements were not eliminated post-W2W ban period. Increased advertising around live horse racing programs might also mitigate the effects. These results have implications for global gambling policy, highlighting important considerations for the overall efficacy of partial, and voluntary, advertising restrictions.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent. |
Keywords: | Gambling; advertising; policy; public health; economics; sport; television |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Medicine, Dentistry and Health (Sheffield) > School of Medicine and Population Health The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 10 Jan 2025 12:25 |
Last Modified: | 10 Jan 2025 12:25 |
Status: | Published online |
Publisher: | Informa UK Limited |
Refereed: | Yes |
Identification Number: | 10.1080/16066359.2024.2444224 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:221513 |