Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset

Papadopoulou, C. orcid.org/0000-0001-6131-3164, Hultman, M. and Oghazi, P. (2025) Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset. Psychology and Marketing, 42 (3). pp. 817-841. ISSN 0742-6046

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Item Type: Article
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© 2024 The Author(s). Psychology & Marketing published by Wiley Periodicals LLC.

This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: construal level mindset, femvertising, Informational/transformational advertising, perceived authenticity
Dates:
  • Published: March 2025
  • Published (online): 26 November 2024
  • Accepted: 27 October 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 12 Dec 2024 14:00
Last Modified: 06 Mar 2025 13:44
Status: Published
Publisher: Wiley
Identification Number: 10.1002/mar.22153
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 5: Gender Equality
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