Integration of organizational, economic and customer-related attributes to prioritize marketing strategies

Arabnarmi, B., Kheybari, S., Amiri Ali Akbar Khani, S. et al. (1 more author) (2024) Integration of organizational, economic and customer-related attributes to prioritize marketing strategies. Journal of Business & Industrial Marketing, 39 (10). pp. 2222-2238. ISSN 0885-8624

Abstract

Metadata

Item Type: Article
Authors/Creators:
  • Arabnarmi, B.
  • Kheybari, S.
  • Amiri Ali Akbar Khani, S.
  • Ishizaka, A.
Copyright, Publisher and Additional Information:

© 2024 The Authors. Except as otherwise noted, this author-accepted version of a journal article published in Journal of Business & Industrial Marketing is made available via the University of Sheffield Research Publications and Copyright Policy under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/

Keywords: Marketing; Strategy selection; Sports goods; Multi-criteria decision-making (MCDM)
Dates:
  • Published: 31 October 2024
  • Published (online): 29 August 2024
  • Accepted: 1 June 2024
  • Submitted: 25 June 2023
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 29 Nov 2024 18:26
Last Modified: 02 Jan 2025 12:19
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: 10.1108/JBIM-06-2023-0356
Open Archives Initiative ID (OAI ID):

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