Editorial: Data-driven campaigning in a comparative context—toward a 4th era of political communication?

Luke, S. orcid.org/0000-0001-6771-8103, Bon, E. orcid.org/0000-0001-5647-5281, Dommett, K. orcid.org/0000-0003-0624-6610 et al. (3 more authors) (2024) Editorial: Data-driven campaigning in a comparative context—toward a 4th era of political communication? Media and Communication, 12. ISSN 2183-2439

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Item Type: Article
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© 2024 Stephanie Luke, Esmeralda Bon, Katharine Dommett, Rachel Gibson, Sophie Lecheler, Sanne Kruikemeier. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.

Keywords: data-driven campaigning; digital campaigning; elections; microtargeting; personalisation; political advertising; political communication; public attitudes; targeting
Dates:
  • Published: 31 October 2024
  • Published (online): 31 October 2024
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Politics and International Relations (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 31 Oct 2024 15:09
Last Modified: 10 Mar 2025 16:55
Status: Published
Publisher: Cogitatio
Refereed: Yes
Identification Number: 10.17645/mac.9227
Open Archives Initiative ID (OAI ID):

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