Luke, S. orcid.org/0000-0001-6771-8103, Bon, E. orcid.org/0000-0001-5647-5281, Dommett, K. orcid.org/0000-0003-0624-6610 et al. (3 more authors) (2024) Editorial: Data-driven campaigning in a comparative context—toward a 4th era of political communication? Media and Communication, 12. ISSN 2183-2439
Abstract
Contemporary political campaigning takes place both online and offline, and can be data-driven. In this piece, we review existing knowledge around data-driven campaigning (DDC) and introduce the new contributions made by the pieces within this thematic issue. We reveal how the studies included in this thematic issue of Media and Communication contribute to this existing knowledge by providing an up-to-date account of how DDC in general, and political microtargeting in specific, have been employed in election campaigns between 2021 and 2023, in a range of countries: France, Germany, the Netherlands, Sweden, and the US. As a collection, these studies highlight the variance that exists in the degree to which DDC is practiced, the range of DDC tools used, and attitudes toward DDC. In recent election campaigns, DDC takes many forms, and disapproval of DDC varies depending on how it is implemented.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2024 Stephanie Luke, Esmeralda Bon, Katharine Dommett, Rachel Gibson, Sophie Lecheler, Sanne Kruikemeier. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited. |
Keywords: | data-driven campaigning; digital campaigning; elections; microtargeting; personalisation; political advertising; political communication; public attitudes; targeting |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Politics and International Relations (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 31 Oct 2024 15:09 |
Last Modified: | 10 Mar 2025 16:55 |
Status: | Published |
Publisher: | Cogitatio |
Refereed: | Yes |
Identification Number: | 10.17645/mac.9227 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:219118 |