Consumer emotions and behaviors: double moderation of sign value and source market

Al-Ansi, A. orcid.org/0000-0001-8021-6749, Olya, H. orcid.org/0000-0002-0360-0744, Dalir, S. et al. (2 more authors) (2024) Consumer emotions and behaviors: double moderation of sign value and source market. Cross Cultural & Strategic Management, 31 (4). pp. 513-535. ISSN 2059-5794

Abstract

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Item Type: Article
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© 2024 The Authors. Except as otherwise noted, this author-accepted version of a journal article published in Cross Cultural & Strategic Management is made available via the University of Sheffield Research Publications and Copyright Policy under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/

Keywords: Cultural marketing; Sign value; Halal cosmetics; Willingness to pay more; Satisfaction; Emotion
Dates:
  • Published: 27 November 2024
  • Published (online): 16 August 2024
  • Accepted: 11 June 2024
  • Submitted: 5 June 2023
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Funding Information:
Funder
Grant number
National Research Foundation of Korea
NRF-2017S1A22039266
Depositing User: Symplectic Sheffield
Date Deposited: 18 Oct 2024 11:04
Last Modified: 25 Feb 2025 16:48
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: 10.1108/ccsm-06-2023-0100
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Open Archives Initiative ID (OAI ID):

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