Al-Ansi, A. orcid.org/0000-0001-8021-6749, Olya, H. orcid.org/0000-0002-0360-0744, Dalir, S. et al. (2 more authors) (2024) Consumer emotions and behaviors: double moderation of sign value and source market. Cross Cultural & Strategic Management, 31 (4). pp. 513-535. ISSN 2059-5794
Abstract
Purpose
The contribution of this study is two-fold. First, we draw on attribution theory to develop a model for predicting how the knowledge, emotions, and satisfaction that consumers have regarding halal cosmetics can influence their willingness to pay more and recommend the products to others.
Design/methodology/approach
Survey data from 278 Indonesian and 163 Malaysian female consumers were analyzed by means of structural equation modeling. Second, we test the moderation role of sign value using metric invariance across the two different source markets.
Findings
The results obtained confirm that consumers exhibit positive emotions when they possess knowledge about halal cosmetics and their quality. Testing the double moderation further reveals that consumers with a high sign value behave differently from those with a low sign value.
Originality/value
These findings present practical insights that can be used by retailers and marketers in their strategies to boost the sale of halal cosmetics.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2024 The Authors. Except as otherwise noted, this author-accepted version of a journal article published in Cross Cultural & Strategic Management is made available via the University of Sheffield Research Publications and Copyright Policy under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ |
Keywords: | Cultural marketing; Sign value; Halal cosmetics; Willingness to pay more; Satisfaction; Emotion |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Funding Information: | Funder Grant number National Research Foundation of Korea NRF-2017S1A22039266 |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 18 Oct 2024 11:04 |
Last Modified: | 25 Feb 2025 16:48 |
Status: | Published |
Publisher: | Emerald |
Refereed: | Yes |
Identification Number: | 10.1108/ccsm-06-2023-0100 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:218587 |