Going beyond philanthropy: a dual process approach to examine how consumers punish brand misanthropy

Tripathy, A., Lyngdoh, T., El‐Manstrly, D. et al. (1 more author) (2024) Going beyond philanthropy: a dual process approach to examine how consumers punish brand misanthropy. Journal of Philanthropy and Marketing, 29 (4). e1878. ISSN 2691-1361

Abstract

Metadata

Item Type: Article
Authors/Creators:
  • Tripathy, A.
  • Lyngdoh, T.
  • El‐Manstrly, D.
  • Antil, A.
Copyright, Publisher and Additional Information:

© 2024 John Wiley & Sons Ltd.

Keywords: anti-consumption; brand avoidance; corporate misanthropy; moral obligation; non-market strategy; self-esteem
Dates:
  • Published: November 2024
  • Published (online): 26 September 2024
  • Accepted: 16 August 2024
  • Submitted: 11 April 2024
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 30 Sep 2024 14:25
Last Modified: 30 Sep 2024 14:25
Status: Published
Publisher: Wiley
Refereed: Yes
Identification Number: 10.1002/nvsm.1878
Open Archives Initiative ID (OAI ID):

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