Stafford, T. orcid.org/0000-0002-8089-9479, Gordon, H. orcid.org/0000-0003-4053-6419, Zhu, J. orcid.org/0000-0002-2869-824X et al. (1 more author) (2024) Online political adverts: the effect of disclosures and opportunities for clandestine campaigning. Political Psychology. ISSN 0162-895X
Abstract
The use of digital technology has become an increasingly prominent feature of election campaigns. While many of those using online tools are familiar partisan actors, many others are not. As concerns about electoral transparency have grown, policy makers have moved to implement regulation designed to help citizens recognize the identity of campaigners. In this paper, we test the rationale behind such regulations by asking how disclosures on online adverts—both informal badging and formal imprints—affect evaluation by UK voters. Using experimental survey design, we test the reactions of participants to real Facebook adverts, labeled as originating from both partisan and apparently non-partisan sources. Across three experiments, we consistently find evidence to support concerns about what we term “clandestine campaigning”; a phenomenon whereby apparently non-partisan groups can receive a more favorable reception for incongruous partisan advert content than overtly incongruous partisan-badged campaign material.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2024 The Author(s). Political Psychology published by Wiley Periodicals LLC on behalf of International Society of Political Psychology. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. http://creativecommons.org/licenses/by/4.0/ |
Keywords: | adverting; elections; imprints; party identity; persuasion survey; experiment |
Dates: |
|
Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield) The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Politics and International Relations (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 23 Sep 2024 13:19 |
Last Modified: | 23 Sep 2024 13:19 |
Status: | Published online |
Publisher: | Wiley |
Refereed: | Yes |
Identification Number: | 10.1111/pops.13034 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:217523 |