Mobilising consumers through digital activism: why customer loyalty matters when using digital activism strategies to motivate businesses to collaborate

Ghobadi, S. orcid.org/0000-0003-1197-7004 and Sonenshein, S. (2023) Mobilising consumers through digital activism: why customer loyalty matters when using digital activism strategies to motivate businesses to collaborate. Leeds University Business School - Research and Innovation Blog.

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Item Type: Other
Authors/Creators:
Dates:
  • Published: 13 November 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Analytics, Technology & Ops Department
Depositing User: Symplectic Publications
Date Deposited: 18 Sep 2024 09:27
Last Modified: 18 Sep 2024 09:27
Published Version: https://business.leeds.ac.uk/dir-record/research-b...
Status: Published
Publisher: Leeds University Business School - Research and Innovation Blog
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