Why Go Gluten-Free? How the Feeling of Low Power Increases Preferences for Free-From Products

Zhang, L. orcid.org/0000-0002-7512-9605 and Chan, E. (Cover date: February 2025) Why Go Gluten-Free? How the Feeling of Low Power Increases Preferences for Free-From Products. Psychology and Marketing, 42 (2). pp. 279-291. ISSN 0742-6046

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Item Type: Article
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© 2024 The Author(s). Psychology & Marketing published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: dairy‐free, food consumption, free‐from products, gluten‐free, power, special diets, threats
Dates:
  • Published: 6 January 2025
  • Published (online): 24 September 2024
  • Accepted: 6 September 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 10 Sep 2024 15:15
Last Modified: 18 Feb 2025 14:34
Status: Published
Publisher: Wiley
Identification Number: 10.1002/mar.22125
Open Archives Initiative ID (OAI ID):

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