Understanding the influencing factors on firms’ social media marketing strategies development: A cross-country investigation

Li, F. orcid.org/0000-0002-4883-1730, Silva, S.C. and Larimo, J. (2024) Understanding the influencing factors on firms’ social media marketing strategies development: A cross-country investigation. International Marketing Review. ISSN 0265-1335

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Item Type: Article
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© 2024, Emerald Publishing Limited. This author accepted manuscript is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.

Keywords: Cross-cultural study; Social media; Cultural value, International marketing strategy; Social media marketing strategies
Dates:
  • Published (online): 16 September 2024
  • Accepted: 12 August 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 22 Aug 2024 15:00
Last Modified: 26 Oct 2024 11:16
Published Version: https://www.emerald.com/insight/content/doi/10.110...
Status: Published online
Publisher: Emerald
Identification Number: 10.1108/IMR-06-2023-0124
Open Archives Initiative ID (OAI ID):

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