Strategizing Green Marketing in Times of Uncertainty: Does it Pay Off?

Papadas, K., Piha, L., Davvetas, V. orcid.org/0000-0002-8905-7390 et al. (1 more author) (2024) Strategizing Green Marketing in Times of Uncertainty: Does it Pay Off? European Journal of Marketing, 58 (10). pp. 2169-2198. ISSN 0309-0566

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Item Type: Article
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© 2024, Emerald Publishing Limited. This author accepted manuscript is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.

Keywords: Green marketing strategy, Uncertainty, Sustainability, Resilience, Financial performance
Dates:
  • Published: 3 December 2024
  • Published (online): 30 August 2024
  • Accepted: 7 August 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 12 Aug 2024 13:08
Last Modified: 10 Mar 2025 14:10
Status: Published
Publisher: Emerald
Identification Number: 10.1108/EJM-07-2023-0534
Open Archives Initiative ID (OAI ID):

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