Barclay, A., Dommett, K. orcid.org/0000-0003-0624-6610 and Russmann, U. (2024) Data driven-campaign infrastructures in Europe: evidence from Austria and the UK. Journal of Political Marketing. ISSN 1537-7857
Abstract
Data-driven campaigning is often depicted as the latest iteration of modern campaign practice. This term captures the idea that political parties now routinely gather data from online and offline sources to inform decision making in regard to a range of campaign actions. Within existing scholarship, however, comparative studies of campaign practice are lacking, meaning that we lack an understanding of how and why data-driven campaigns vary across different contexts. In this paper we offer an in-depth analysis of data-driven campaigning in two European countries; Austria and the UK. Using elite interviews with party officials and campaigners in nine parties, we conduct a qualitative thematic analysis to explore data-driven campaigning practices and perceptions. Through this research, we highlight hitherto unappreciated cross-national variations in data-driven campaigning and suggest that differences can be attributed to structural and agential factors.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2024 The Authors. Except as otherwise noted, this author-accepted version of a journal article published in Journal of Political Marketing is made available via the University of Sheffield Research Publications and Copyright Policy under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ © 2024 The Author(s). Published with license by Taylor & Francis Group, LLC. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent. |
Keywords: | Austria; data; digital; election campaigns; political parties; United Kingdom (UK) |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Politics and International Relations (Sheffield) |
Funding Information: | Funder Grant number NEW OPPORTUNITIES FOR RESEARCH FUNDING AGENCY COOPERATION IN EUROPE 462-19-032 |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 09 Aug 2024 08:39 |
Last Modified: | 09 Aug 2024 08:39 |
Status: | Published online |
Publisher: | Informa UK Limited |
Refereed: | Yes |
Identification Number: | 10.1080/15377857.2024.2347833 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:215356 |
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