Banerjee, Snehasish orcid.org/0000-0001-6355-0470 and Chua, Alton Y.K. (2025) Effect of autonomous vehicle-related eWOM on (fe)males’ attitude and perceived risk as passengers and pedestrians. Internet Research. pp. 841-859. ISSN 1066-2243
Abstract
This study investigates how autonomous vehicle (AV)-related electronic word-of-mouth (eWOM) of different polarities affect attitude and perceived risk from the perspectives of both passengers and pedestrians, and whether any gender differences exist. It also seeks to identify AV-adoption user archetypes. An online experiment was conducted, manipulating eWOM polarity (positive, negative, or mixed) as a between-participants factor. While eWOM polarity did not affect attitude, perceived risk was the highest in the mixed eWOM condition. Males and females differed from each other in terms of attitude toward AVs from a passenger perspective, attitude toward AVs from a pedestrian perspective, and perceived risk for passengers in AVs. Four AV-adoption user archetypes were identified: AV watchfuls, AV optimists, AV nonchalants, and AV skeptics. The paper contributes to the AV adoption literature by adding the effects of eWOM. It not only sheds light on how AV-related eWOM polarity affects attitude and perceived risk but also teases out nuances from the perspectives of passengers and pedestrians as a function of gender.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2024, Emerald Publishing Limited. This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy. |
Keywords: | artificial intelligence,AI attitude,autonomous vehicles,electronic word-of-mouth,eWOM polarity,eWOM valence,perceived risk,public perceptions,self-driving cars,social media,user-generated content |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 12 Jul 2024 13:40 |
Last Modified: | 26 Mar 2025 08:40 |
Published Version: | https://doi.org/10.1108/INTR-10-2023-0912 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1108/INTR-10-2023-0912 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:214759 |