How do firms develop and financially benefit from green product innovation in a developing country? Roles of innovation orientation and green marketing innovation

Appiah, L.O. and Essuman, D. orcid.org/0000-0003-1838-2505 (2024) How do firms develop and financially benefit from green product innovation in a developing country? Roles of innovation orientation and green marketing innovation. Business Strategy and the Environment, 33 (7). pp. 7241-7252. ISSN 0964-4733

Abstract

Metadata

Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

© 2024 The Author(s). Business Strategy and the Environment published by ERP Environment and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited: https://creativecommons.org/licenses/by/4.0/

Keywords: contingent natural resource–based view; Ghana; green innovation; green marketing innovation; innovation orientation; low-resource context
Dates:
  • Published: November 2024
  • Published (online): 3 July 2024
  • Accepted: 16 June 2024
  • Submitted: 26 May 2023
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 04 Jul 2024 14:01
Last Modified: 25 Nov 2024 13:33
Status: Published
Publisher: Wiley
Refereed: Yes
Identification Number: 10.1002/bse.3864
Related URLs:
Open Archives Initiative ID (OAI ID):

Export

Statistics