Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior

Menguc, B. orcid.org/0000-0002-4116-3047, Auh, S., Ang, D. et al. (1 more author) (2024) Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior. Journal of the Academy of Marketing Science. ISSN 0092-0703

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Item Type: Article
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© The Author(s) 2024. This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: Positive/negative feedback; Feedback utility; Feedback accountability; Feedback-based goal setting; Proactive customer service behavior; Initiative climate
Dates:
  • Published (online): 5 July 2024
  • Accepted: 30 May 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 05 Jun 2024 10:45
Last Modified: 05 Aug 2024 14:33
Status: Published online
Publisher: Springer Nature
Identification Number: 10.1007/s11747-024-01032-x
Open Archives Initiative ID (OAI ID):

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