Beyond the hype: Deciphering brand trust amid sustainability skepticism

Riva, F. orcid.org/0000-0002-1922-5942, Magrizos, S., Rizomyliotis, I. et al. (1 more author) (2024) Beyond the hype: Deciphering brand trust amid sustainability skepticism. Business Strategy and the Environment, 33 (7). pp. 6491-6506. ISSN 0964-4733

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Item Type: Article
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© 2024 The Author(s). Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.

Keywords: green brand association; green brand positioning; green brand trust; sustainable consumption
Dates:
  • Published: 7 November 2024
  • Published (online): 31 May 2024
  • Accepted: 16 May 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 04 Jun 2024 15:09
Last Modified: 17 Feb 2025 15:51
Status: Published
Publisher: Wiley
Identification Number: 10.1002/bse.3829
Open Archives Initiative ID (OAI ID):

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