Risk, trust, and the roles of human versus virtual influencers

Ameen, N. orcid.org/0000-0002-1794-9103, Cheah, J.-H. orcid.org/0000-0001-8440-9564, Ali, F. orcid.org/0000-0003-4528-3764 et al. (2 more authors) (2023) Risk, trust, and the roles of human versus virtual influencers. Journal of Travel Research, 63 (6). pp. 1370-1394. ISSN 0047-2875

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Item Type: Article
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© 2023 The Author(s). This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).

Keywords: Risk; trust; subjective knowledge; social media; virtual influencers
Dates:
  • Published: July 2023
  • Published (online): 19 August 2023
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 04 Jun 2024 14:21
Last Modified: 04 Jun 2024 14:21
Status: Published
Publisher: SAGE Publications
Refereed: Yes
Identification Number: 10.1177/00472875231190601
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