Sarker, M.S. orcid.org/0000-0003-3835-1431, Carsten, O. orcid.org/0000-0003-0285-8046, Huang, Y. orcid.org/0000-0002-1220-6896 et al. (1 more author) (2024) Promoting pedestrian safety in Bangladesh: Identifying factors for drivers’ yielding behavior at designated crossings using behavior change theories. Traffic Injury Prevention, 25 (7). pp. 976-985. ISSN 1538-9588
Abstract
Objective In Bangladesh, drivers’ failure to yield to pedestrians at designated crossings poses a significant safety risk and discourages their use of such crossings. The use of behavior change theories could be more appropriate in such complex situations where the interdependent behaviors of drivers and pedestrians interact. While many studies have identified factors that affect drivers’ yielding behavior in the literature, fewer efforts have been made to apply behavior change theories in exploring and validating these factors, and to reach a consensus among competing road users. This study is among the first to utilize behavior change theories in Bangladesh to identify pedestrians’ safety factors that could promote drivers’ yielding behavior, upon which a consensus between drivers and pedestrians could be established.
Methods A self-reported attitudinal survey was administered to 202 drivers on two highways in Bangladesh with a questionnaire using the capability, opportunity, motivation, and behavior (COM-B) model for the comprehensive coverage of behavior change theories. The focus group interviews were also conducted with 40 pedestrians and 19 drivers who have experience with four crossing sites on the selected highways. The collected data were analyzed using a regression model to identify significant factors influencing the drivers’ yielding behavior. These factors were then justified using a deductive thematic coding framework based on behavior change theories.
Results The regression model explained the variance in drivers’ yielding by 45.1% with eight factors. The model found seven positive significant contributory factors in the drivers’ yielding that could promote pedestrian safety. Of them, the motivation factors were avoiding random crossing by pedestrians, vulnerable groups, assertiveness, and facial fear expressions; and the opportunity factors were traffic signs or advanced yield lines, crossing in groups at specific times, and enforcement.
Conclusions The study’s findings have practical implications for policymakers, highway designers, and other stakeholders involved in promoting pedestrian safety by acknowledging their stake in making any decision that might impact them. Highway designers can use the thematic coding framework to recommend any contributory factors involved, where competing drivers’ unwillingness to yield is the primary threat to pedestrians’ safety.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2024 The author(s). Published with license by Taylor & francis Group, LLc. This is an open access article distributed under the terms of the creative commons attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the accepted Manuscript in a repository by the author(s) or with their consent. |
Keywords: | Drivers’ yielding behavior; behavior change; pedestrian crossings; pedestrians’ safety; thematic coding framework |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds) > ITS: Safety and Technology (Leeds) The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds) > ITS: Spatial Modelling and Dynamics (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 29 May 2024 10:18 |
Last Modified: | 02 Oct 2024 14:54 |
Status: | Published online |
Publisher: | Taylor and Francis |
Identification Number: | 10.1080/15389588.2024.2355630 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:212765 |